Fight Club and Gender Normativity

I think the men in the fight club are responding to the Gender Ideas that all men are supposed to act a certain way? I am not sure if I can word this correctly; however, I mean because they do not want to conform and they do not what to do what is just expected of men: things like, going to work and getting your cup of coffee with two sugars and cream before work. Tyler says, "you are not your khakis." As in, you are not what you are supposed to do. Your job is not who you are. You are meant to experience life differently. The fight club is meant for you to feel the differences that pain offers? To me it does. The critique to the normative masculinity would be the way that Tyler believes people should live. I don't know, I feel like he wants people to live in fear. When they almost die in the car crash, he was excited. He felt like it was an honor to have a near death experience. He tells the narrator that he needs to "let go." The normative is the "conformity" the every day lives that everybody has that is the routine. Tyler is trying to change that. He is the critique. His whole ideology is the critique.